The 1994–1996 Face series was the first to be designed for a more mature & adult marketplace. In the 1990s, the target market reach for Hello Kitty was widened to include teens and adults as a retro brand.Ĭrafted to those who could not get Hello Kitty products as children, or who lovingly remembered items they had as children, Sanrio began selling Hello Kitty branded merchandise such as bags, purses and even laptops. Hello Kitty was originally designed for a preteen and children audiences. Yuko Yamaguchi, the head designer for most of Hello Kitty’s designs and themes, has stated that she is inspired by movies, TV and fashion when creating new Hello Kitty designs. The founding company Sanrio’s sales increased x7 times up until they slumped in 1978.Īfter 1978 a new series of different themed designs of Hello Kitty in different themed designs were released regularly, following current society trends. Hello Kitty merchandise and products was launched in 1974 and sold very well from the outset.
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